Product Strategy
for your online business
About our Services
With over 15 years of online experience, FPK Enterprises helps you build out your online business, and maximize your ROI. We achieve results because we work closely with you and your team to make sure that you get the results you need from your online website.
Scenario 1 - Website Development: You have both an idea and funding. You are ready to build your online business.
- Initial prototypes: We can help build out a quick prototype of your product for you to show your investors
- Build, Partner, or Buy? We can do the research to help you make this decision.
- Want to have the site built? We can put together a specifications document and RFP that identifies all the technologies needed for the buildout.
- If you want to hire a development team, we will properly screen all candidates for required qualifications and provide feedback on the hiring.
- We provide outsourcing support should you want to hire an external team to help build the website.
- As a service oriented firm, we also can provide website design and development services to help you get your site ready to launch.
- If needed, we can also work with you to build your own private Social Networking system to help retain your audience.
- As part of the initial research, we also provide feasability and competitive analysis for your product
- FPK Enterprises specializes in providing commerce solutions for your product. So whether you are building a CPC model, or selling your own gear, we have the experience to help.
- Want to extend your brand beyond the web? We have experience in building out mobile solutions for our clients, as well as video-enabled websites.
Scenario 2 - Audience Acquisition: You have a website and need more customers.
- FPK Enterprises provides a suite of Search Engine Marketing services, from initial assessment of your existing campaign, to ongoing campaign management.
- As an additional service, we provide Search Engine Optimization services, both as an upfront website review and status, as well as ongoing review and reporting.
- For your industry, there are experts on the web. We call these experts "Influencers", and provide a marketing campaign to identify and reach out to those users and establish ongoing relationship to help build your audience
- Once the website is ready, we can look for ways to create portable "Widgets" that can then be shared with other sites, providing functionality and content outside of your website.
- As needed, we review your site to assure it's optimized for social media, and that users are able to easily share content with others.
- Our expertise also reaches out to Mobile customers, where we provide support and guidance for extending your brand beyond the website.
Scenario 3 - Audience Retention: You have a website and customers, and want them to help your business grow.
- You have a website but your users are not spending any time there. We review your site usability and content, and provide an analysis that is delivered in the format of a "scorecard" report.
- As a service to better understand the patterns of your audience, we provide a competitive analysis that lets you know where you stand against competitors.
- One of the key tools we use in understanding your audience is your analytics. To help you make sure you are getting the most of your users, we provide analytics and trending support.
- If you are selling products on your website, we can help put together an effective merchandising strategy that will maximize clicks on the products and categories that will work best for your business.
- Whether your business is based on an advertising model, an eCommerce store, or a CPC leads model, we have the experience to help maximize your ROI.
» Contact us and find out how we can help your business.
Website Development
From initial project scoping to finding the right development team for your project, we make sure you get the right solutions that fit your needs.
Audience Acquisition
Your website is live and you need customers. Utilizing a suite of tactics, we help you acquire the appropriate audience for your business.
Audience Retention
We help you leverage your audience to attain your business goals, and keep them engaged and coming back more frequently.